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But this is only one of the many methods of analysis and work on the structure of the narrative and characters described in the book - from the characters of Theophrastus and the morphology of the fairy tale of the Russian philologist Vladimir Propp to the authorial methods of Vogler and McKenna themselves. The authors not only generously share their secrets and show how they are used using examples of successful films, but also provide practical advice and specific assignments for independent work for future screenwriters and writers after each chapter.\u003c\/p\u003e","brand":"Мезин Николай Владимирович (переводчик), Маккенна Дэвид (соавтор), Воглер Кристофер","offers":[{"title":"Default Title","offer_id":50567021887768,"sku":null,"price":204000.0,"currency_code":"IDR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/3966\/2104\/files\/0fa5fa5210ed92c1002755dba1c4583e.jpg?v=1765889951"},{"product_id":"9785961441031","title":"Write – Don’t Write: A Psychological Guide for Authors on Working with Text and Yourself","description":"\u003cp\u003eThe book “Write – Don’t Write” by psychologist and journalist Evgenia Peltek is a life preserver that you can grab onto when you are paralyzed by the fear of a blank page, confused in your own text, or plunged into the abyss of writerly self-flagellation. The author will tell you how the world of a writer works, what psychological mechanisms operate in it and what to do if any of them fail. The book presents the author's system of methods based on art therapy, communication strategies, expressive writing, the Kübler-Ross model of accepting the inevitable and transactional analysis. The techniques and exercises offered in the book are essential tools that will help both a beginner and an experienced author overcome \"creative dead ends\" and make the text fascinating, be it a post on social networks or a great novel. \"In order to write and publish texts safely and with benefit for yourself, it is important to remember: an expressive text written \"for the drawer\" helps to stabilize an unstable emotional state, the publication of the text - to explore and adjust behavioral strategies. And when there is no strength for writing practices and publication, reading therapy comes to the rescue.\" \"After publication, the text becomes the property of the reader. Interacting with him (and not with the author!), the reader meets himself on the pages of the book.\" \"An interesting text is a cast of the author's consciousness, his intimate experiences, thoughts, emotions. You don't want to expose them in public at all. That's why the first to come to light are the template and dry texts. People who come to learn to write do not always understand what a difficult mental work they have to do. It seems to them that there is some kind of magic \"writer's button\" that they can press - and everything will go like clockwork.\" For journalists, writers, columnists, copywriters, bloggers, marketers. 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Вторая часть содержит практические советы о том, как писать тексты о современном искусстве в различных жанрах, включая академические эссе, пресс-релизы, тексты для аукционных и выставочных каталогов и этикетаж, статьи в журналах и рецензии, а также тексты для веб-сайтов и блогов.\u003c\/span\u003e\u003c\/p\u003e","brand":"Гильда Уильямс","offers":[{"title":"Default Title","offer_id":50568305344792,"sku":null,"price":323000.0,"currency_code":"IDR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/3966\/2104\/files\/kak_pisat_ob_1030x928_d4c0a21f-1516-4bbf-ad75-8bd0c4296341.png?v=1765891865"},{"product_id":"9785961474503","title":"Text on the shelves: A brief guide to business correspondence","description":null,"brand":"Максим Ильяхов","offers":[{"title":"Default Title","offer_id":50568307540248,"sku":null,"price":331500.0,"currency_code":"IDR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/3966\/2104\/files\/9785961474503-us_0545aed8-e2ce-4610-96ab-2faa45c51633.jpg?v=1765891896"},{"product_id":"9785961435825","title":"Okay, I see.","description":"\u003cp\u003eЭта книга о правильной и понятной коммуникации: как с помощью слов доносить свои мысли и влиять на людей.\u003c\/p\u003e\n\u003cp\u003eМаксим Ильяхов развивает тему, затронутую в бестселлере «Пиши, сокращай». Вы узнаете, как привлечь внимание читателей, как помочь им понять и принять точку зрения автора, как увлекательно и доступно раскрыть любую тему, даже самую сложную.\u003c\/p\u003e\n\u003cp\u003eВы найдете в книге более 50 инструментов улучшения текста. В разделе «Контекст» автор покажет, как справиться с предвзятостью читателей и настроить их на верное восприятие информации. В разделе «Интерес» — как превратить скучный текст в увлекательный, не меняя его содержания. Раздел «Текст» посвящен использованию примеров, антипримеров, аналогий, метафор, сюжетности и слоганов — тому, что поможет адресату правильно понять написанное вами. 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