Customers for life

Carl Sewell is a successful businessman, the owner of one of the best car dealerships in the USA. Sewell managed to raise sales to unprecedented heights by attracting and retaining customers. His book is a practical guide to working with clients (and at the same time, to organizing the work of the enterprise, marketing and merchandising). Sewell recommends that everyone focus on regular customers, since the mindset of one-time sales makes the business unstable. And convincingly proves that in order to retain a client, it is necessary to reconsider your views not only on service as such, but also on the organization of work, wages, cleanliness of premises, landscape design and many other little things. Who is this book for? You will get the most out of this book if you are a business owner, a company director, a sales director, a marketing director. Every manager should read this book before deciding to implement a CRM system. Required reading for: Management consultant CEO Commercial director Marketing director Head of training department The book's trick This is Tom Peters' favorite book. Recognition: list of awards received by the book The best book on customer retention practices in the rating of Marketing PRO magazine for 2005 Second place in the rating of "Best books for entrepreneurs" of the magazine "Svoy Biznes" in the category "Business knowledge" (2005) The best book in the nomination "business recipes" according to the magazine "Svoy Biznes" (2006)