Don't Growl at the Dog! A Book About Training People, Animals, and Yourself

THE WORLD BESTSELLER ON THE PSYCHOLOGY OF INFLUENCEKaren Pryor is a world-renowned scientist in two fields - the biology of marine mammals and behavioral physiology, a behavioral scientist and an experienced trainer, the author of several books on behavioral psychology. The author offers a brilliantly simple and effective technique that will help you teach anyone to act the way you want. This is not about insidious manipulation, hypnosis and complete submission of the will, but the book tells about the system of positive and negative reinforcements - the most reliable and effective way to influence the behavior of others. From the book you will learn: - how to make your spouse stop grumbling once and for all; - how to teach a three-year-old to behave decently; - how to explain to a cat that it should not climb on the kitchen table; - how to encourage your boss to regularly raise your salary; - how to improve your own results in any activity - from playing sports to writing poetry or get rid of bad habits with the help of positive reinforcement.