GUCCI. History of the fashion house

One of the oldest fashion houses, Gucci was founded in Florence in 1921 as a maker of luggage for the wealthy and fashionable members of the Italian upper class. Since then, it has come a long way to the modern label that creates iconic accessories and haute couture clothing, uniting them under the coveted double-G logo of millions of fashionistas. The brand has become the last word in Italian luxury, and Gucci's signature items - a belt, a bag, a loafer - are timeless trends. This book tells the story of the historic and prosperous house, as well as the bold images that have cemented its position as a leader in the global industry. From the founder's father Guccio Gucci, to Tom Ford's bold and playful '90s aesthetic, to current creative director Alessandro Michele, over 100 exclusive illustrations take you on a journey through time to discover the bold yet sensual designs of the House of Gucci, confirming its right to be called the most influential label of our time.