Generation "P"

Having become a cult novel among young people, the novel “Generation “P”” is dedicated to a phenomenon that has penetrated every pore of our everyday life – advertising. Many people tend to dismiss it with disgust as an annoying fly, considering it something frivolous. But haven’t advertising slogans become an integral part of our speech? Doesn’t the “ragged style” of advertising clips influence our consciousness?

The novel's hero, Vavilen Tatarsky, believes that he knows the true price of advertising - after all, he is the one who creates it. But even in his worst nightmare he could not imagine the true power of the genie he released from the bottle.