Narrative Leadership: The Art of Inspiring and Persuading Through Stories

Storytelling is an effective tool for persuasion that allows you to promote ideas and inspire action. A story does not force you to accept another opinion, but invites you to look at the situation with new eyes - so that even a hardened skeptic begins to think. A good storyteller unites people, helps them understand what meanings and values they share and what they need to become a great team. This book is about how to demonstrate leadership through stories and inspire without pressure and manipulation. "With the help of strategic stories, a leader or manager can captivate employees with a real, not far-fetched mission of the organization, convey values ​​and strengthen corporate culture, solve hidden problems, talk about a new strategy or changes without sowing misunderstanding and fear of the unknown in the team, and form a humane brand. And this is only part of the potential of stories." In his book, Artem Mushin-Makedonsky, an expert in strategic storytelling, talks about leadership as the ability to use stories and narratives to convey meanings to listeners and create them together with the team. He tells how to introduce yourself to the team through stories and build trust, unite the team around a common goal, convey values, inspire a new way of acting, fill with confidence during times of change. "How to find stories to introduce yourself? The easiest way is to be aware of what events in your life say about you. Do a short exercise - ask yourself the question: "What three events made me the person I am today?" "By creating a space where people can exchange stories, we create conditions for positive changes based on meaning and inspiration, not coercion." For executives, managers in marketing, advertising, PR, sales, HR, speakers.