The Power of the Environment: Network Science for Business and Friendship

Each of us is taught to be friends since childhood, and to make useful contacts - since adolescence. But not everyone is told that friendship can bring much more benefit in the form of money, connections and opportunities if you treat it differently. Maxim Feldman's book is dedicated to these very opportunities of our circle of acquaintances. It is not about building fake relationships or seeing only potential benefits in people. The author urges to abandon stereotypes about networking and learn to analyze your environment and attract those people who will make it better and more comfortable. Maxim Feldman suggests mastering the methods of strategic planning and building new social connections that will be based on sympathy, respect and mutual benefit. These are the qualities that must be taken into account by those who are going to adopt the science of networking in their business. "I will remind you once again that no personal strategy, as well as any organizational strategy, will work until you answer the question of what kind of people should be around. Or, to put it in familiar corporate language, until you formulate your life’s HR strategy.” “Our network is a group of caring and loyal people who strive to maintain relationships with us. Our environment is not everyone around us, but only those with whom we want to share resources - emotional, financial, any. These are the people we choose and with whom we communicate in order to exchange what brings us joy.” “As one of my good friends says, there is “money now” and there is “money later.” It seems to me that this is a very apt metaphor for both approaches we have considered to turning connections into money. Monetize if you want “now.” Capitalize if you work for “later.” Make your own proportion and decide which strategy you will apply to which people.” For businessmen, executives, HR managers. For those who are thinking about their own goals for the next five to ten years, and who should walk alongside them to achieve these goals.