[cover] It's Not About the Coffee: The Corporate Culture of Starbucks

That a company should consider both its employees and its customers as people first and foremost, then everything else will follow. If a manager treats employees as partners, not as a resource, they achieve fantastic results; if he sees customers not as a source of income, but as people to whom he provides a service, they come back again and again. - The author of the book is not only a talented manager, but also a long-standing keeper of the soul of Starbucks. - The book talks about aspects of the company's internal culture that are not described in any official guide. - The author shares ten key principles that helped him achieve success and that every leader should follow. For company executives and managers of any level who want to learn how to inspire employees and achieve outstanding results.