The Big Book on Social Networks for Entrepreneurs, Experts and Bloggers

Useful content or lifestyle? Entertaining videos or expertise? Likes or sales? Or can you get both? This book will help you understand social networks as a working tool for business: what you really need to do to make people buy from you. Maxim Ilyakhov and Rodion Skryabin take the reader by the hand through all the stages of running social networks. You will learn: - what trends you need to chase, and what is better not to waste time on; - how to write an interesting text, choose an informative picture and set up work with video; - what tools to use for different types of business; - where the money is in social networks and how to get it from there. The focus of the book is on reasonableness and a strategic approach, not on fashion and hype. Here is everything you need to attract customers, build trust and increase sales. Bonuses: examples of calculating the payback of projects and ready-made strategies for different types of business.