Shoe Salesman: The Story of Nike as Told by Its Founder

What the book is about: Nike is one of the most recognizable brands in the world. The company's founder, Phil Knight, is one of the richest people, although in his youth he could not afford to buy Adidas sneakers. 50 years ago, Oregon State University student and middle-distance runner Phil Knight borrowed 50 bucks from his father and began reselling sneakers from Japan. Today, Nike's annual turnover is 30 billion dollars. And everyone has a pair of Nikes in their closet - from the president to a teenager. Phil Knight is a man of mystery, he rarely gives interviews. This book is a confession about the creation of a company that has managed to give a dream to millions of people. Nike has long ceased to be associated only with sneakers. It is an ideology, a way of life, a system of values. This book will tell you how it all began: - What happened to the waitress who drew the logo for 30 dollars? - How did an aeronautical engineer from NASA come up with the famous Air Max? - What is the connection between the waffle iron and the innovative grooved sole? And hundreds of other sad, instructive, sometimes stupid and incredibly frank stories from the life of the company that conquered the world. Just Read It! The Key to Success:This book is a confession about the creation of a brand that has managed to give a dream to millions of people.Author of the book:Phil Knight is a man of mystery, he rarely gives interviews, but in this book he honestly tells absolutely everything.Quotes:AT THE AGE OF 24, I REALLY CAME TO THE CONCLUSION THAT THE WORLD WAS CREATED BY CRAZY IDEAS.YOU ARE REMEMBERED BECAUSE OF THE RULES YOU BREAK.COMPETITION IS THE ART OF FORGETTING ABOUT DOUBTS, PAIN, THE PAST, AND THE LIMITS OF YOUR CAPABILITIES.PEOPLE ARE WRONG IN THINKING THAT THE GREAT OLYMPIANS ARE ATHLETES. EVERYONE IS AN ATHLETE. IF YOU HAVE A BODY, YOU'RE AN ATHLETE. KITAMI OFFERED ME TO BUY OUR COMPANY. I WANTED TO PUNCH HIM. INSTEAD, I SHAKE HIS HAND. Reviews: "A fresh historical look at one of the world's most professional companies. Under the covers are the characters who make up a brand whose names we've never heard before." - ESPN.com "The best memoir I've ever read. Among business biographies, Phil Knight's is up there with Walt Disney and Steve Jobs. But if you think of Shoe Guy as an autobiography, it reaches depths of emotional honesty that the best biographies in the world never touch." - Rich Karlgaard, Forbes