From the first sentence: How to captivate the reader using cognitive psychology + Pocket series

If you are going to write a book, know that your impeccable style, beautiful metaphors, vivid characters, and authenticity of events may not work if the story itself is uninteresting. The story must intrigue and hold the reader's attention until the last sentence, because our brain perceives such stories as life experience necessary for survival. All masterpieces of world literature are built on this principle. Knowing the brain's reactions to a particular plot twist - for example, its ability to project the heroes' problems onto its owner and subconsciously look for the best way out of a difficult situation or the desire to understand other people's mistakes in order to make fewer of your own - you can construct a bestseller. Lisa Kron, based on the latest achievements in neurology and cognitive psychology, gives writers very important advice and tips. In the book "From the First Sentence", written with subtle humor and deep knowledge of the topic, you will also find examples from novels, scripts and short stories. Each chapter examines one aspect of the brain and provides advice on how to apply this knowledge in practice. "Writers can change someone's thinking simply by showing the world through the eyes of their characters. They can take the reader to places he has never been, immerse him in the thick of events he could only dream of, and reveal hidden universal truths that can completely change the perception of reality. In big cities and small villages, writers change people day and night." For beginning and experienced writers, screenwriters, journalists, students, and for anyone who would like to write a book but does not know how to approach this wonderful activity.