What Would Freud Say? How Great Psychotherapists Would Solve Your Problems (12+)

Quote from the bookWhy Do I Always Buy the Same Brand?The insidious power of marketing combines with the irrational unconscious, and suddenly you have a candy bar in your hands. At least that's what neuromarketing experts would have you believe: they insist that our decisions are made by the "reptilian" part of the brain. But do we really make decisions that easily?Psychology and advertising have been collaborating since 1922, when the advertising agency J. Walter Thompson hired psychologist John Watson, now known as the "father of behaviorism," as an adviser. Watson had just made his name at the time by showing that it was possible to condition animals and children to feel a certain way. Building on the work of Pavlov, who demonstrated different ways to make dogs behave a certain way in response to a stimulus, Watson went further and showed that people could be made to feel a certain way in response to a stimulus. It was a breakthrough, and when Watson was fired from Johns Hopkins University over a messy divorce, J. Walter Thompson, one of the largest advertising agencies in the world, was only too happy to hire him. Sarah Thomley What the book is about What would Carl Jung say about your midlife crisis and buying a red Ferrari? How would B.F. Skinner explain why you can't get enough of your phone? Would you like to turn to Erich Fromm for help in finding true love? This book is part introduction to psychology, part manual for life. Its author, psychotherapist Sarah Thomley, will arm you with knowledge, explain why you are who you are, why you act this way and not otherwise, and tell you how famous psychologists and psychoanalysts such as Melanie Klein, Donald Winnicott, Fritz Perls and many others would solve your everyday problems. Why the book is worth reading The author of the book will help you better understand yourself, your behavior, understand relationships with others, and tell you how to become better. A fascinatingly written book with a clear structure and a brief summary of the main psychological theories. In the book, you will find answers to many questions that we constantly ask ourselves: why do we watch TV series, procrastinate, cannot lose weight; how to cope with aerophobia and fear of public speaking, how to stop regretting your actions and how to enjoy work. Who is this book for The book will be of interest to everyone who is interested in psychology. Who is the author Sarah Thomley is a psychotherapist, consultant, writer and editor. Co-author of such books as "Children's Book of Philosophy" and "The Sociology Book". Reviews While everyone has heard jokes about Freud, the public knows little about other psychologists - perhaps only Jung comes to mind. In this book, the discoveries, methods and approaches of great scientists who brought psychology to its current status are explained in a fascinating way and using modern examples. How would great psychologists explain the love of solitude, immoderation in food or procrastination? Read and find out! Olga Lukinskaya, editor of the "Health" section of the online publication Wonderzine, author of the book "How to Dream So That It Comes True" It turns out that when the world's greatest psychotherapists and psychologists answer everyday questions, the problem itself is revealed from a new side - and the answer surprises and inspires. Martin Seligman, Viktor Frankl and Irvin Yalom teach us how to cope with difficulties, and Abraham Maslow explains our tendency to waste time on others. Now I know why I constantly look at my phone; what to do if I'm afraid of flying, why I can't lose weight and even what the real appeal of Harry Potter is. And this makes my life more interesting and fulfilling. Maria Romanova, editor of Yoga Journal Russia.